Web development & SEO
Ferrari Official Website
Sport Car
https://www.ferrari.com
2023
Project
Overview
One of the world leaders in luxury sports cars, Ferrari has been around since 1939. The company’s rich history of innovative sports car performance and Italian heritage have long been core to their brand and spirit of racing.
Pxdio had the pleasure to collaborate with Ferrari on their Digital Migration Project to the IBM Websphere Platform. Other services included fine-tuning the e-commerce infrastructure, payment gateways, SEO marketing, AB testing, and PPC.
Challenges
Brand & Aesthetic Consistency
Ensuring a premium digital experience that mirrors Ferrari’s heritage
High-Performance Expectations
Balancing rich visuals with ultra-fast load times
Global SEO Optimization
Ranking across multiple countries and languages
Seamless Mobile Experience
Flawless performance across all devices
Key
Solutions
Optimized Website Architecture
Built for speed, security, and seamless navigation
Advanced SEO Strategy
Multi-language, structured data, and technical SEO enhancements
Immersive Media Experience
High-resolution visuals & interactive 3D car models with fast load times
AI-Powered Personalisation
Smart recommendations for enhanced user engagement
Mobile-First Performance
Optimized for a 35% boost in mobile engagement
Success Outcome
50%
Faster Load Times
65%
Organic Traffic Increase
40%
Lower Bounce Rate
35%
More Mobile Engagement
Project Images
NEXT UP
Founded in 2000, NET-A-PORTER is a world premier luxury online fashion retailer. With 800 of the world’s most coveted designer brands, such as Gucci, Chloe, Saint Laurent, Prada… the company offers consumers around the world easy access to high-quality, in-demand fashion online.
