Web development & SEO
NET-A-PORTER
Fashion | E-commerce
https://www.net-a-porter.com
2024
Project
Overview
NET-A-PORTER is a leading online luxury fashion retailer, catering to a global audience with a curated selection of high-end brands. To maintain its competitive edge in the ever-evolving E-commerce landscape, the brand required a cutting-edge website that seamlessly combined aesthetics, performance, and SEO excellence. Our mission was to enhance the user experience, optimize the site for search engines, and drive sustainable organic growth.
Challenges
Performance & Scalability
Handle high traffic volumes without compromising speed
User Experience & Navigation
Ensuring that users could effortlessly browse collections, find products, and complete purchases in the shortest way
SEO & Visibility
Optimizing for high-intent keywords while maintaining brand exclusivity
Mobile Optimisation
Requiring flawless responsiveness and fast-loading pages
Key
Solutions
Advanced Website Development
Fast-loading pages, an intuitive UI/UX design, and a robust backend capable of handling large-scale traffic
SEO-Driven Content Strategy
Structuring data implementation with content and metadata optimising
AI-Powered Search & Navigation
Shopping experience enhancement with smart filtering and predictive search functionalities
Mobile-First Performance
Reducing bounce rates and improving conversions with mobile usability
Success Outcome
47%
Organic Traffic Increase
30%
Faster Load Times
22%
Higher conversion rates
50+
High-intent keywords Top 3
Project Images
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